Jointly created by David Beckham and the L'Oreal group, House 99, a brand that takes care of men's skincare and grooming, was launched in Shanghai on September 25.

Beckham shared the meaning behind the brand's name – House reveals its ambition to gather all the men from the world and to share tips about styling; and 99 is an important year for his personal life and career path.

With the goal to "give men the tools they need to create whatever look they are going for", the brand promises quality products with ranging from 190 yuan ($27) for face wash and 250 yuan for face moisturizer and 175 yuan for shaping pomade